Although they are far from all being equal in regard to integrity and honesty, product Review websites abound on the internet. Lots of product review web sites appear to be unbiased at first glance, but additional inspection signifies their genuine intent: to only promote merchandise favorably, so they’re able to generate an income via affiliate links.
Here are a few ways to assess whether a web site as well as its owner(s) are only in it for that funds, or if they provide honest really basic, consumer-oriented product reviews:
1. Who Runs the website? A genuine review site will have an About/Bio/or Info page which details who has the web site (and oftentimes the reason they started it.) Way too many websites claiming to be’ product review’ sites are very run by affiliate marketers posing as “honest” evaluators, when actually their only intent is to simply recommend every product they write about.
2. Do the Reviewers or perhaps Site Owners Purchase The merchandise Themselves? This is a vital factor for review integrity. Just like scientific studies, there’s a strong proclivity towards favorable bias of something in case the reviewer didn’t pay for it himself. The fact that a reviewer pays for the product(s) him or herself speaks volumes about their impartiality and ability to stay independent during the course of the review.
3. Does the website Review several Products or even Only One? A website that reviews a number of products is much more prone to be basic and a real review web site than a site in which just a single product is reviewed. Why would someone go to the problems of creating a website for only one product or service and then provide it a bad review? Obviously the review will be beneficial (although at times they could throw in a bad comment or two to make the visual appeal of being impartial.)
Single-product-sites are well known with affiliate internet marketers because the search engines offer good weight to using keywords in the domain name (url title.) So if the product being reviewed is’ Acme List Building Secrets’, then using a domain of’ AcmeListBuildingSecretsReview’ will usually give that site a greater place in the major search engines.
4. Do the Reviewers Have just Positive Things to Say about the merchandise They Review? A truly neutral product review site is going to have both negative and positive reviews. If most of the reviews on a site are radiant, and every single product is endorsed, then there’s a good option that the reviewer is serving his interests rather than those of the customer.
5. Does the Review Headline Use the term’ Scam’? This is a traditional strategy used by many unscrupulous buyers to utilize keywords in the title as well as to give the appearance of shoring up the confidence factor. A sample headline may well check, “Is Acme List Building Secrets a Scam?” – as it utilizes the keyword phrase in the title, in addition to that term will mirror what people key in the search box when they have questions in regards to a product.
These’re just some key elements to look for when assessing the integrity of a product review site.